The Impact of Social Media on Betting

Modern social media provides bettors with access to an abundance of real-time data and trends, from expert tips to in-depth analyses – all available at the click of a button. The study assessed the effectiveness of using social media to spread safer gambling messages. Participants were instructed to follow one of three Twitter accounts that sent informational, self-appraisal or emotional self-efficacy messages respectively. Misinformation Social media refers to all internet-based networks that enable people to share and connect, including social networking websites like MySpace and Facebook, microblogging platforms such as…

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